Across Europe, home brewers are facing growing pressure from tax authorities. EBCU is calling on the European Commission and member states to recognise home brewing for what it is: a cultural and educational activity, not a tax problem.
EBCU has launched a formal endorsement scheme for professional and expert-level beer education programmes across Europe. The scheme is open to any organisation and assesses programmes against three criteria: independence, educational quality, and consumer awareness.
EBCU endorses the Greek Beer Awards, recognising a competition that has championed quality brewing across Greece, Southeastern Europe, and the Mediterranean since 2017.
EBCU held its 73rd Delegates Meeting in Rome on 10–11 April 2026, welcoming two new associate members, launching a beer education campaign, and discussing the future of the organisation against a backdrop of change in European brewing.
Beer labels contain a lot of information, but knowing what is required by law, what is voluntary, and what is marketing is not always straightforward. EBCU’s new Know Your Beer campaign explains it all in plain language at knowyour.beer.
EBCU will hold its 73rd Delegates Meeting in Rome on 10–11 April 2026, hosted by Unionbirrai, with a strategic workshop, the launch of a new consumer campaign, and discussions on European beer policy.
A Swedish court has ruled that showing beer alongside food in a social media post violates the country’s alcohol advertising law. The contradiction runs deep.
As the European brewing landscape undergoes a structural shift, the path forward isn’t just about survival—it’s about adaptation.
Finland’s draft guidance would ban collaboration beers and end tax relief, shrinking choice and imports, hurting consumers and deterring brewers.
