EBCU is a non-political, non-religious organisation formed in May 1990 by the national beer consumer in Bruges, Belgium, by three national beer organisations: CAMRA (United Kingdom), Objectieve Bierproevers (Belgium, now Zythos) and PINT (Netherlands), to give voice to the beer consumer at the European level, both within and beyond the European Union (EU).
In 2008, the member organisations signed up to a constitution which defined the formal aims and structure and the role of traditional beer as a prime component of European culture, history and daily life.
In 2018, Bo Jensen replaced Henri Reuchlin as chairman of EBCU.
The union campaigns on European level to:
- To preserve and maintain the diversity of the traditional European beer cultures, with particular regard to local, regional and national brewing and beer styles
- To protect the consumer from the imposition of unfair pricing by opposing unreasonable taxation or exploitative business practices
- To ensure that the consumer receives the best factual information about any beer on commercial sale
EBCU will take whatever steps as necessary, including lobbying, advertising, publishing or other campaigning methods, to gain the widest possible support for these Aims and Objectives.
Please check our Manifesto for more information.
EBCU has now expanded to include 18 like-minded national groups from Austria, the Czech Republic, Denmark, Finland, Ireland, Italy, Poland, Sweden and Switzerland. See them all here.
European Beer Consumers Union (EBCU) is excited to announce the launch of a new survey aimed at gathering the insights of beer consumers across Europe. Our mission is to better understand what information consumers feel is vital on beer labels. The data collected will...
European Beer Consumers Union unveils its new guide to the beer styles of Europe and beyond - the world's first on-line consumer guide to the diversity of beer today Brussels, Belgium – June 5, 2023 - The European Beer Consumers Union (EBCU), the leading body...