Pirate Life joins AB InBev Portfolio

"Microbrewery is second Australian acquisition in 2017. Two months since AB InBev purchased Australian brewery 4 Pines, the world’s largest brewer has bought a second Australian brewery, Pirate Life. Founded in 2015, South Australia’s Pirate…"

Microbrewery is second Australian acquisition in 2017.

Two months since AB InBev purchased Australian brewery 4 Pines, the world’s largest brewer has bought a second Australian brewery, Pirate Life.

Founded in 2015, South Australia’s Pirate Life made a name for itself very quickly in Australian craft brewing with what President of AB InBev’s Asia Pacific South Zone Jan Craps called a “lifestyle-driven brand”. Expansion of the brewery’s portfolio into sour and barrel-aged beer is cited as an advantage of the takeover, echoing the AB InBev purchase of US brewery Wicked Weed earlier this year.

No changes of personnel are expected at Pirate Life following the deal, said co-founder Jack Cameron.

Related Posts

All About… Best Bitter
All About… Best Bitter

Don't forget to register for the next in our All About... Beer Series which runs on March 25th. All About Best Bitter will be presented by Laura Emson and Miranda Hudson Find out more