AB InBev increases ecommerce activity

Australian acquisition follows similar purchases in Colombia and UK ZX Ventures, the disruption arm of AB InBev, has bought Australian drinks retailer BoozeBud for an undisclosed sum. An announcement today on the website of Australian subsidiary Carlton & United Breweries emphasised the improvement in customer experience which is the driving force behind the move: a push to make online beer shopping easier and more attractive. AB InBev has invested in a number of projects around the wo...
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Pirate Life joins AB InBev Portfolio

Microbrewery is second Australian acquisition in 2017. Two months since AB InBev purchased Australian brewery 4 Pines, the world's largest brewer has bought a second Australian brewery, Pirate Life. Founded in 2015, South Australia's Pirate Life made a name for itself very quickly in Australian craft brewing with what President of AB InBev’s Asia Pacific South Zone Jan Craps called a "lifestyle-driven brand". Expansion of the brewery's portfolio into sour and barrel-aged beer is cited as a...
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AB InBev Craft Buying Spree Reaches Australia

Sydney's 4 Pines Brewing is the latest acquisition ZX Ventures, the disruption arm of AB InBev, the world's largest brewer, has purchased 100% of 4 Pines Brewing Company, a microbrewery and brewpub in the Sydney suburb of Manly. A video on the 4 Pines website currently describes it as "Australia's leading independently owned beer company". Owner and co-founder Jaron Mitchell stated that negotiations with AB InBev had been going on for over a year and cited the access to ingredient resource...
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