BRUSSELS, 1st of October 2023 — The European Beer Consumers Union (EBCU), along with its 19 member organisations representing 17 countries, is delighted to look back on its enthralling annual reception, which took place on the 28th of September 2023 at the Brewers of Europe House in Brussels.
The event unfolded amidst an ambiance of camaraderie and shared passions for the brewing industry, providing an opportunity for like-minded individuals to immerse themselves in discussions about pressing issues facing consumers and the beer industry alike, all while savouring a myriad of exemplary European beers.
The spotlight was cast on Prof. Dr. Claus-Christian Carbon, who captivated the audience with a presentation elucidating the initial findings from the EBCU beer label survey. This initiative, which saw enthusiastic participation and was available in 12 languages, sought to harness the insights of beer consumers across Europe, with the overarching aim of influencing and shaping upcoming legislative decisions concerning beer labeling.
Tim Webb, co-author of “The World Atlas of Beer,” introduced attendees to the EBCU’s new initiative – the beer styles website, which can be explored at https://beer-styles.ebcu.org/. Serving as a comprehensive guide to the multitude of beer styles available throughout Europe and beyond, the website is curated to facilitate a deeper understanding and appreciation of varied brewing traditions and innovations across the continent.
In the intimate setting of the Brewers of Europe House, strategically situated close to the European Parliament, guests were treated to an exquisite selection of beers, sourced from myriad breweries across Europe, accompanied by a delightful array of snacks.
As EBCU continues to forge a path toward promoting and protecting the rights and interests of beer consumers across Europe, the insights from the event and ongoing initiatives like the beer label survey and beer style website offer valuable perspectives to influence and shape the future of the beer industry.
We extend our heartfelt gratitude to all who attended and contributed to making the event a remarkable success. EBCU remains committed to fostering a dynamic environment where the voices of beer consumers are heard, appreciated, and acted upon, thereby ensuring that the rich tapestry of European brewing culture is preserved, celebrated, and evolved.
The European Beer Consumers Union (EBCU) is dedicated to promoting and protecting the rights, interests, and wellbeing of Europe’s beer consumers. Encompassing 19 member organizations from 17 different countries, EBCU works towards creating a robust platform to foster dialogue, engagement, and action within the diverse and vibrant beer industry in Europe.