Incoming Country Director faces trademark drama
Munich-based news outlet Inside Beer reports of confusion over the launch of AB InBev's flagship beer Budweiser on the notoriously tough German market. Quite why the world's biggest brewer believes that an American light lager is what Germany needs is a separate issue, but we will have to wait to find out as the roll-out has been postponed at the last minute.
The reason given is a trademark conflict with two existing European beers. The stan...
Minority stake in Bavarian craft brewer
The craft beer scene is Germany is a nascent one, largely confined to the big cities and making very little impact on the day-to-day drinking lives of most Germans. But it's there, and the attractions of breaking free of Germany's price-conscious mainstream beer market has lured in a number of players. Large local producers like Dr Oetker and Weihenstephaner have sought a piece of this action via sub-brands and collaborations, while a small number ...