The European Beer Consumers Union (EBCU) was formed in Bruges in May 1990 by 3 founding beer consumer organisations, representing Belgium, The Netherlands and the United Kingdom.
They have since been joined by similarly-minded national consumer groups from Austria, Czech Republic, Denmark, Finland, Ireland, Italy, Norway, Poland, Sweden and Switzerland.
EBCU is a non-political, non-religious organisation formed to co-ordinate the European activities of the European National Beer consumer organisations.
EBCU is totally independent, as are its constituent parts, of any outside control by brewery or other vested interests.
EBCU is open to all non-exclusive national organisations of beer lovers which are independent of all outside influence, represent the beer consumer and can wholeheartedly endorse the following Aims ands Objectives.
EBCU is formed to take whatever steps it feels necessary, by lobbying, advertising, publishing or whatever, to campaign for the widest possible support for these Four Aims and Objectives.
The Aims and Objectives of the European Beer Consumers’ Union are:
- Preservation of European Beer Culture The preservation and maintenance of the European Beer culture, with particular regard to traditional, national, regional and local breweries, and traditional brewing beers.
- Promotion of Traditional Beers The promotion and support of all European breweries producing high quality traditional beer by traditional methods in accordance with established national and regional variations in style.
- Support of Traditional Breweries To campaign against any activities likely to lead to further concentration of control in the European brewing industry.
- Representation of Beer Drinkers To represent European drinkers in the campaign for choice, quality and value for money in beers and brewing.