EBCU, “The Voice of the European Beer Consumer”, welcomed Ireland as a new member. With the admission of Irish beer consumer group Beoir, consumers in thirteen European countries are now cooperating to preserve and promote European beer culture. Launched on July 1st, 2010, Beoir is an independent group of consumers, which seeks greater choice, quality and value-for-money for the beer and cider drinkers of Ireland.
“Our primary goal is to support and raise awareness of Ireland's native independent microbreweries and craft cider-makers”, says Beoir chairman Séan Billings. “Additionally, Beoir promotes and encourages amateur craft brewing, and the making of other fermented beverages. From amateur craft brewing we have even seen new commercial breweries emerge, despite the difficult political and economical climate. Joining EBCU proves that the revival of craft brewing and consumer awareness is coming of age.”
“The timing of Beoir joining EBCU is immaculate”, adds Henri Reuchlin, chairman of EBCU. “Ireland will take over the presidency of the European Union as of January 2013. It is great to see that consumers in a typical beer drinking country like Ireland are united to promote diversity in choice in beers at a reasonable price. We are very much looking forward to working with Beoir.”
“The European beer market is developing rapidly” Reuchlin continues. “New breweries are opening all over Europe, and new beers are adding to consumers’ choice. Beer has been part of European culture since the dawn of civilisation. More and more consumers realize this thriving heritage. However, our beer culture is endangered by a threefold threat of negligence, short term monetary considerations (from either the taxman or breweries' shareholders), and a unilateral focus on irresponsible drinking. EBCU, as the voice of the European Beer Consumer can play a pivotal role in strengthening the beer culture. After all, the great majority of beer consumers enjoy their beer responsibly.
The European Beer Consumers Union is a federation of thirteen independent national beer consumer organisations across Europe, with a combined membership of over 170 000 members which represent the views and interests of beer consumers across Europe.
St Albans, November 8, 2012