Brand chaos at AB InBev Germany

Incoming Country Director faces trademark drama Munich-based news outlet Inside Beer reports of confusion over the launch of AB InBev's flagship beer Budweiser on the notoriously tough German market. Quite why the world's biggest brewer believes that an American light lager is what Germany needs is a separate issue, but we will have to wait to find out as the roll-out has been postponed at the last minute. The reason given is a trademark conflict with two existing European beers. The stan...
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Dramatic drop in AB InBev share price

Over 11% wiped off company value in one day Financial news sources have reported that AB InBev's share price took a steep dip on Friday 25th October, plummeting by 11.1% of its total value. The collapse comes after the release of third-quarter earnings figures, beset by difficulties in the Asian beer market, and China in particular. From €82.84 per share at close of trading on Thursday 25th, the price tumbled to €74.26 just after trading opened on Friday morning. The value has contin...
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AB InBev acquires CREW Republic

Minority stake in Bavarian craft brewer The craft beer scene is Germany is a nascent one, largely confined to the big cities and making very little impact on the day-to-day drinking lives of most Germans. But it's there, and the attractions of breaking free of Germany's price-conscious mainstream beer market has lured in a number of players. Large local producers like Dr Oetker and Weihenstephaner have sought a piece of this action via sub-brands and collaborations, while a small number ...
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AB InBev expands UK wholesale

Acquires assets of failed distribution business and bar Earlier this year, beer specialist wholesaler and retailer The Bottle Shop went out of business. The short-term causes were said to be the loss of distribution contracts for popular beer brands Beavertown (now part-owned by Heineken) and Mikkeller. Today, in an article on the Beer Insider website, it has been announced that the remnants of The Bottle Shop, including around £400,000 worth of stock, have been purchased by AB InBev....
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Molson Coors buys majority of Pivovar Pernštejn

Historic Czech porter brewer to remain separate company under parental supervision The Czech arm of Molson Coors, Staropramen, has purchased an 89% stake in Pivovar Pernštejn, a brewery in the town of Pardubice, to the east of Prague. It is best known for its Pardubický Porter, a dark bottom-fermented beer brewed since 1891 and highly prized by Czech beer enthusiasts. Prague-based Staropramen had passed through a number of hands in the years running up to 2012 when it was acquired by...
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Heineken buys stake in Oedipus

Amsterdam microbrewery the latest in a line of recent partial acquisitions. Beer drinkers of the Netherlands can't help but notice the use Heineken has made of its stakes in formerly independent breweries. Heineken properties and joint ventures like Lagunitas and Beavertown have become more commonplace on bars where craft beer is part of the offer. The Dutch giant has now turned its eye closer to home, snapping up a "minority stake" in the Oedipus brewery. This phrasing tends to mean ...
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EU fines AB InBev €200m for antitrust breach

Brewer admits infringing competition rules. The European Commission has fined AB InBev €200m for abusing its dominant market position in Belgium. The investigation began in June 2016 when it was discovered that the company had changed the text on Jupiler beer sold in the Netherlands and France, where it's sold relatively cheaply, to Dutch or French alone. This restricted the extent to which those beers could be imported to bilingual Belgium where competition is less intense and price...
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Magic Rock is latest UK brewery to sell out

Japanese multinational Kirin acquires Yorkshire micro via Australian subsidiary Independent British breweries continue to attract attention from acquisitive foreign brewers, and Magic Rock of Huddersfield is the latest target. Kirin's subsidiary Lion announced today that they have acquired 100% of the brewery for an undisclosed sum. Less than a year ago, Kirin purchased London brewery FourPure. Reports indicate that the moves to add Magic Rock to its portfolio began immediately after thi...
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AB InBev rebrands in UK and Ireland

"Budweiser Brewing Group UK & I" is the new name for AB InBev in the UK and Ireland. This subsidiary of the world's largest brewing company, headquartered in Leuven, owns two large industrial breweries in Great Britain where it brews Budweiser, Stella Artois, Boddington's and other subsidiary brands. It also owns the Camden Town Brewery in north London, and a Goose Island brewpub in the east of the capital. The company does not have a direct footprint in Ireland but instead uses loca...
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Swinkels Family Brewers buys De Molen

Brewers of Bavaria lager had previously owned 35% of Dutch microbrewery Brouwerij De Molen of Bodegraven in Zuid Holland announced today that it has passed complete ownership of the company to Swinkels Family Brewers, the Dutch giant formerly known as Bavaria. Swinkels had owned 35% of the company since 2015, an announcement De Molen made in 2016. In the statement, De Molen said the move was "triggered by various internal and external developments" including "the huge and growing amount of...
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